First of all: overall, the mood was positive, as many of our customers’ turnover figures for the past year were on a par with the previous year or even slightly higher. This is due to higher average turnover per customer as a result of higher precious metal prices. However, this was accompanied by a slight decline in customer footfall.

However, the bull market in precious metals has also led to a noticeable sense of uncertainty in the market. Is this a bubble or not? What happens if I buy now and the bubble bursts?

My experience tells me:

People have wanted to adorn themselves since time immemorial – and that’s not going to change. However, the price of jewellery must also be within the end customer’s budget. We need to respond to this by considering the materials we use.
Would 8 or 9 carat gold, or even silver or bronze with a gold plating, be acceptable?

As a manufacturer, we offer every conceivable alloy and are currently providing a great many quotations for “alternative materials”.
After all, with the standard package we offer, it is crucial not to exceed certain price thresholds. Once the retail price goes above 99 euros, the likelihood of a spontaneous purchase simply drops.

We have also seen success with our new pricing model for gold jewellery. Based on a minimum processing fee, our customers are free to choose their order quantity and can thus reduce their total purchase cost (80 per cent of which is determined by the gold) accordingly. We would be happy to explain this to you and look forward to hearing from you.

Best wishes & see you soon